*My Opinion…on everything*

The young adult take on the world…

Racist Advertisements from K-swiss sneaker brand April 2, 2008

Filed under: kswiss,teen vogue — opiniondiva52 @ +00:00pm2530+00:00Wed, 02 Apr 2008 20:42:25 +00004 2530pm402pmWed, 02 Apr 2008 20:42:25 +000002 304204+00:00
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keep-it-pure.jpg

okay so i was reading through the April 2008 issue of Teen Vogue and i stumbled upon this ad. It shows a caucasion blonde woman with blue eyes and in bold white letters it says KEEP IT PURE. Now for some reason this ad didnt sit well with me because that is something that hitler or the Nazis would say or even the KKK would say. Keep the race pure. Well i looked up some stuff on the net and i also found out that Kswiss also refuses to use black models. As an african american teen this really offends me! Keep it pure. Now some people may argue that this statement was taken out of context but i deeply disagree. This in my opinion is called subtle racism. A hint of an idea about what they mean but in some ways it makes you wonder well maybe its not racist. So from this day on i am boycotting Kswiss. They refuse to use black models for their ads and TV commercials, but yet they want to sell to the black community or the minority community. Well this is all i have to say but like i mentioned before i found this article in TEEN VOGUE. Which is a mag where hardly any african americans are found throughout the pages of the mag or on the cover. just keep that in mind next time you pick up a magazine or shop for sneakers what type of group you are supporting with that purchase.